Made for Anglers. Trusted by Fish.

Explore the Collection →

Get ready to winter season

There are many different fishing lures: some for bass, some for trout, some for others. Read our guide to learn which lures will work for you.

Shop now
Discount

Get $5 Off Instantly!

Spend $50 or more and your discount applies automatically at checkout.
Discount code copied!

Shop by collection

Long-Lasting Lures
Long Lasting Hard Lures

Long-Lasting Lures

Night Time Fishing Gears
Night Time Fishing Lights & Lures

Night Time Fishing Gears

Soft Plastic Lures
Soft plastic reusable fishing lures

Soft Plastic Lures

Hard Baits
BLUX Micro BUTTIN Pompadour Topwater Crawler 6.5G Wobbler Noisy Fishing Lure Crankbait Freshwater Bass Perch Artificial Bait

Hard Baits

Fishing lights attracting fish during night fishing

Fishing Light Technology

  • Attract more fish – Lights draw baitfish, which in turn attract bigger game fish closer to your spot.
  • See clearly in the dark – A fishing light makes tying knots, handling gear, and watching your line much easier at night.
  • Create safer conditions – Avoid accidents on the boat or shore by lighting up your surroundings.
  • Stay longer on the water – Extend your fishing trips well past sunset with a reliable light source.
  • Enhance the experience – A glowing fishing light turns every trip into a peaceful, unforgettable memory under the stars.